BRANDING MATERIAL
BRAND IDENTITY
Inspiration for the brand’s name, Adapted Apparel, originated from a common theme that was discovered during the consumer research process. Across multiple interview transcripts, participants described a process where they were forced to buy pieces that failed to meet their needs and later have them modified to do so. By taking a user-centered design approach, this collection sought to eliminate this process and bring apparel products to the market that were holistically adapted to the needs of people living with disabilities from inception.
LOGO DEVELOPMENT
The goal of the logo development process was to create a symbol that simultaneously encapsulated the minimalistic design ethos of Adapted Apparel and the uniqueness of the brand's target market. The abstract mark below incorporates these desires by merging the rudimentary silhouette of a wheelchair user with the brand's alliterate A.
LOGO COMPOSITION
WHEELCHAIR FOOTREST
WHEELCHAIR FRAME
SEATED LEGS
ADAPTED APPAREL "A"
LABELING & PACKAGING
Label and packaging design followed the same no-frills approach that was taken in the logo development process. For the hangtag, a square cardstock base was utilized to better frame the brand's mark. To reduce materials waste, recycled cardboard shipping containers were sourced. Lastly, comprehensive heat transfer garment labels alleviated the need for extraneous seam-based labels and reduced potential sources of skin irritation for seated individuals.
MARKETING ASSETS
